Movie Site Latino-Review Bought By Former Chrysler CEO – The Hollywood Reporter
Fan Movies Site Latino-Revue was acquired by the former CEO of Chrysler Robert nardelli.
Latino-Revue founder and editor-in-chief Kelvin Chavez recount Hollywood journalist that the company will continue to operate independently but will be part of Taggart Media Group, a web design and marketing company run by the sons of Nardelli Michael and Tim nardelli. Terms of the contract are not disclosed.
Chavez started Latino-Revue over a decade ago with the co-founder Umberto González as a place for English speaking Latinos to go for Hollywood news. Over time, the site grew to 1 million unique viewers per month, the publisher said.
Chavez says the acquisition will give Latino-Revue greater resources to expand beyond cinema into verticals such as television, video games and graphic novels. “Motivation [to sell] had support and financial backing to develop further, ”he said, noting that it was important for him to retain control of the site. “I would never have done this if I didn’t know that I would have 100% autonomy from the site. It stays the same.
Nardelli is a longtime businessman known for his CEO roles at Chrysler and Home Depot. He is now the founder and CEO of private equity firm XLR-8.
Latino-Revue is one of the many fan sites that have been picked up in recent months. ScreenRant was acquired by Canadian web developer Valnet earlier this month, and Collider was purchased by male lifestyle publisher Complex in January.
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