Warner Bros. acquires social cinema site Flixster (and Rotten Tomatoes) – TechCrunch


Warner Bros. Home Entertainment Group has acquired social movie discovery site Flixster. The acquisition also includes Rotten Tomatoes, a movie review site Flixster acquired from News Corp. Last year. Under the terms of the agreement, Flixster will continue to operate independently and expand its services beyond movie discovery. Financial terms of the acquisition were not disclosed.

Warner’s interest was originally reported by AllThingsD in March, and the site was priced at between $ 60 million and $ 90 million. Flister has raised a total of $ 7 million in funding.

From the exit: Warner Bros. Home Entertainment Group will use the powerful Flixster brand and its technical expertise to launch a number of initiatives designed to increase ownership of digital content, including the recently announced consumer application “Digital Everywhere”. This studio-independent app will be the ultimate destination for consumers to organize and access their entire digital library from anywhere on the device of their choice, as well as to share recommendations and discover new content. The acquisition of Flixster and “Digital Everywhere”, combined with the Studio’s support for the UltraViolet format, are all part of an overall strategy to provide consumers with even more freedom, convenience and value in their purchases. digital.

Warner Bros. aggressively pushed its own digital strategy, more recently bring movie rentals to Facebook.

And Flixster’s social film platform could complement this strategy. Flixster’s popular cross-platform movie discovery app on mobile platforms has seen 35 million downloads to date and Rotten Tomatoes receives 12 million unique visitors per month. The Flixster and Rotten Tomatoes will remain fully independent, says Warner and the Flixster team will remain in San Francisco and the Rotten Tomatoes team will continue to work independently in Los Angeles.

Of course, there is an obvious conflict of interest between review site Rotten Tomatoes and studio Warner Bros .; so it should be interesting to see how that goes.

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